# Pre-launch products

Use a waitlist form to collect interest **before a product goes live**.

<figure><img src="/files/ydxf9ho2pW8pBJvZ27U6" alt=""><figcaption></figcaption></figure>

#### How it works

1. Create a waitlist form in the app.
2. Go to the **Visibility** section.
3. Select the product, variant, or collection that is not yet available.
4. (Optional) Hide the Buy button and show the waitlist form instead.
5. Save your changes.

Customers can sign up to be notified before the product is released.

#### Why use this?

* **Build demand before launch**\
  Collect emails and measure interest before investing in inventory or marketing.
* **Create launch momentum**\
  Notify interested customers the moment the product goes live.
* **Perfect for new products or collections**\
  Test demand without opening sales early.
* **Reduce risk**\
  Launch with confidence, backed by real customer interest.

Use a waitlist to collect interest **before a product is available for purchase**.

#### Real examples

* **Fashion brand**\
  A store launching a new seasonal collection collects waitlist signups before production. High demand products are prioritized.
* **Electronics store**\
  A new gadget or accessory is announced early to capture interest before stock arrives.
* **Beauty & cosmetics**\
  A limited-edition product launch gathers emails in advance to create urgency and hype.


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