Pre-launch products
Build demand before launch
Use a waitlist form to collect interest before a product goes live.
How it works
Create a waitlist form in the app.
Go to the Visibility section.
Select the product, variant, or collection that is not yet available.
(Optional) Hide the Buy button and show the waitlist form instead.
Save your changes.
Customers can sign up to be notified before the product is released.
Why use this?
Build demand before launch Collect emails and measure interest before investing in inventory or marketing.
Create launch momentum Notify interested customers the moment the product goes live.
Perfect for new products or collections Test demand without opening sales early.
Reduce risk Launch with confidence, backed by real customer interest.
Use a waitlist to collect interest before a product is available for purchase.
Real examples
Fashion brand A store launching a new seasonal collection collects waitlist signups before production. High demand products are prioritized.
Electronics store A new gadget or accessory is announced early to capture interest before stock arrives.
Beauty & cosmetics A limited-edition product launch gathers emails in advance to create urgency and hype.
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