Getting customer insights

Plan smarter

Use waitlists to understand which products customers want most.

How it works

1. Add waitlist forms to selected products or variants.

2. Collect emails (and optional fields like name or phone number).

3. Review data in Reports and Shopify Customers.

Why use this?

• Identify high-demand products See which products receive the most waitlist signups.

• Plan inventory smarter Restock based on real demand, not guesses.

• Understand variant-level interest Discover which sizes, colors, or versions customers prefer.

• Segment customers for future campaigns Use tags to create targeted email segments in Shopify.

Real examples

• Apparel store Discover which sizes or colors customers want most.

• Home & living Compare interest between similar product styles before restocking.

• Seasonal products Measure demand before bringing back last year’s items.