# Getting customer insights

Use waitlists to understand **which products customers want most**.

#### How it works

1. Add waitlist forms to selected products or variants.
2. Collect emails (and optional fields like name or phone number).
3. Review data in **Reports** and **Shopify Customers**.

<div><figure><img src="/files/1H1ahfRLZmXTOKDUCG3U" alt="Subscribers for Product "><figcaption></figcaption></figure> <figure><img src="/files/LUqwdEV3A9gXfpYTKNQr" alt="Variant Detail"><figcaption></figcaption></figure></div>

#### Why use this?

* **Identify high-demand products**\
  See which products receive the most waitlist signups.
* **Plan inventory smarter**\
  Restock based on real demand, not guesses.
* **Understand variant-level interest**\
  Discover which sizes, colors, or versions customers prefer.
* **Segment customers for future campaigns**\
  Use tags to create targeted email segments in Shopify.

#### Real examples

* **Apparel store**\
  Discover which sizes or colors customers want most.
* **Home & living**\
  Compare interest between similar product styles before restocking.
* **Seasonal products**\
  Measure demand before bringing back last year’s items.


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